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15 September 2013China

 Who Likes the Middle Seat?

Tianjin Airlines featured the comfort of its E190s in a September promotion on the home page of its website.  Using two photos of passengers in aircraft cabins (one of cramped three-abreast seating and another of a couple spread out over two seats in an E-Jet) the message emphasized the absence of middle seats on its fleet of E190s and the more comfortable on -board experience the aircraft offer.

Around the world, passengers are expressing their disdain for middle seats.  In April of this year, British Airways published the results of a passenger survey about seating preferences on its wide-body aircraft.  The results were not surprising – the most preferred seats were at the back and sides where three-seats become two seats following the taper of the fuselage.  According to the survey, passengers travelling in pairs liked two-abreast seating for privacy and greater mobility was cited for those flying solo.


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