Embraer co-organized the 2013
Forum for Civil Aviation Development in China, an annual event held in the city
of Ordos, Mongolia, from August 28-30.
It was the first time in the seven-year history of the conference that
regional aviation issues were included on the agenda.
The other organizers of the event
were the Management Institute for Civil Aviation in China, a branch of the
Central Aviation Administration of China (CAAC), and the Ordos Airport
The three-day seminar attracted
senior representatives from China’s aviation industry and local companies. Foreign speakers included Mr. Paulo Cesar
Silva, Embraer’s president of Commercial Aviation and Mr. Paul Finklestein,
Vice President of Marketing at Pratt & Whitney. Two other keynote speakers were Mr. Alex
Malfitini, Director of Finance and Treasury for Azul Airlines of Brazil who
talked about the keys to success for the Brazilian carrier; and Mr. Roger
Cohen, President of the Regional Airline Association in the USA who spoke of
the regulatory environment and the evolution of regional aviation in that
The forum was also an opportunity
to launch Embraer’s E-Jets E2s in China.
The new aircraft, the E175-E2, E190-E2 and E195-E2, were presented with
much fanfare by projecting a huge image of the new Chinese version of the Behold the Power of 2 hotsite.
Embraer Commercial Aviation senior executives
Mr. Paulo Cesar Silva and Mr. John Slattery, Chief Commercial Officer, clicked
the button on the screen to launch the new E2 site. (above)